PPC Experts On AI In PPC: Potential & Limitations via @sejournal, @BennyJamminS
This is an excerpt from SEJ’s PPC Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. This year, new AI features rolled out on PPC platforms, and marketers began adopting generative AI in earnest. The dust is settling after the initial exuberance […]
Google’s Gemini Decoded: Unveiling The Impact On SEO via @sejournal, @ab80
Explore why Google Gemini may transform the SEO industry. Learn how its improved multimodality and unlimited capabilities affect SERPs, rankings, content, and ranking factors. The post Google’s Gemini Decoded: Unveiling The Impact On SEO appeared first on Search Engine Journal.
How To Use Reverse Video Search (& Why It’s Useful) via @sejournal, @xandervalencia
If you stumble across a cool video, knowing how to conduct a reverse video search can come in handy. You might need to find the source of a video to reference in your content and give credit where credit is due. Or, you might want to see what else the content creator has produced. Video […]
WordPress, Wix & Squarespace Show Best CWV Rate Of Improvement via @sejournal, @martinibuster
A comparison of January 2024 core web vitals scores of the top content management systems (CMS) shows that all platforms are improving, with Squarespace, WordPress and Wix showing the strongest year over year rate of growth in improvement when compared to the previous year. Core Web Vitals is comprised of a suite of metrics that […]
How to Use STAT to Find SEO Opportunities at Scale
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how […]
Google Releases New ‘How Search Works’ Episode On Crawling via @sejournal, @MattGSouthern
Google has published a fresh installment of its educational video series “How Search Works,” explaining how its search engine discovers and accesses web pages through crawling. Google Engineer Details Crawling Process In the seven-minute episode hosted by Google Analyst Gary Illyes, the company provides an in-depth look at the technical aspects of how Googlebot—the software […]
How to Calculate Your SEO ROI Using Google Analytics
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them. Measuring SEO return on investment (ROI) involves two factors: KPIs (key performance indicators) and […]
6 Ways To Optimize GPTs To Boost Online Visibility And Engagement via @sejournal, @kristileilani
GPTs, the no-code way to create custom ChatGPT experiences from OpenAI, allow brands to reach ChatGPT users in the GPT Store. Considering that 80% of Fortune 500 companies have registered OpenAI accounts, it’s an important market segment for most businesses to engage. It gives people new ways to try your brand’s products and services while […]
Responsive Search Ads: 5 Best Practices for Google Ads PPC Search Campaigns
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. What are responsive search ads?Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. […]
YouTube Challenges TikTok Duets With “Collab” For Shorts via @sejournal, @MattGSouthern
YouTube has launched a new “Collab” feature for its short-form video product Shorts, allowing creators to remix and respond to existing YouTube videos and Shorts in a split-screen format. The full rollout on Android and iOS marks an update that could change how content is made and distributed on the platform. Collaborative Creativity Unleashed With […]