Winning the Page Speed Race: How to Turn Your Clunker of a Website Into a Race Car
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. A brief history of Google’s mission to make the web fasterIn 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade […]
Google Ads Checklist: 5 Ways To Audit & Optimize Your Campaigns To Boost Results
This post was sponsored by That PPC Guy. The opinions expressed in this article are the sponsor’s own. Google Ads campaigns not yielding the desired results? Want to turn things around, but don’t quite know where to start? Unsure of where your PPC campaign may have gone wrong? In This Guide:1. How To Improve Google […]
NYTimes “Paid Someone To Hack OpenAI’s Products” via @sejournal, @martinibuster
OpenAI requested that a judge dismiss parts of the copyright infringement lawsuit filed by The New York Times arguing that, among other things, The New York Times hired someone to hack OpenAI in order to manufacture a basis for filing the lawsuit. OpenAI filed a request for partial or full dismissal of four counts in […]
How Our Website Conversion Strategy Increased Business Inquiries by 37%
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you […]
Google Confirms That Filetype Search Operator’s Missing via @sejournal, @martinibuster
Google’s filetype search operator went missing early Wednesday morning. Other search operators continue to function. SearchLiaison responds that it must be a bug. Filetype Search Operator The filetype: search operator is a way to search for results that are constrained to specific kinds of files like text, pdf, .doc files and many other kinds of […]
SEO Isn’t Just SEO via @sejournal, @coreydmorris
Investing in SEO resources internally with consultants, software, or agencies with specific organic search goals in mind, is awesome. What isn’t awesome is budgeting for and “buying” something and then finding out that you need to pay more and buy even more things later. Everyone hates change orders, new budget requests, and having to go […]
Cannibalization
The author’s views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you fix it? Watch to […]
Only 6% of global marketers apply customer insights to product and brand
While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach. “At the end of the day, a lot of […]